Marketing Segments

Marketing Segments

Create a NARROW TEST not a marketing prayer!  What I Do Non Profit Messaging Contract Manufacturing Gain insights into sociocultural segmentation factors You can discover this information about your customers by interviewing your loyal customers in person. A great way...
Branding: Construction Company

Branding: Construction Company

Contractor Re-branding A partnership dissolves and a new brand must begin.  If you’re the former partner, who still feels like all the foundations are eroded from your former business – it feels good to have a trusted partner in your designer &...
Adventure Travel TV Solo Producer

Adventure Travel TV Solo Producer

Our last flight in Mexico landed us in Ciudad del Carmen a remote oil town on the gulf side of the Yucatan Peninsula.  From town we boarded a boat to travel two hours into the Campeche jungle up the Atasta waterways toward the Reserva de la Biosfera Pantanos de...