Neil April 25th, 2008
JoeyL Tutorial Review – Behind the Scenes | An American Peyote Scribble
Well, if you haven’t been ‘up’ on a recent internet fad, there was a buz about a Photographer calling himself Joey L…..he was interviewed glowingly by Strobist, and self produced a tutorial DVD to teach others how he produces his shoot. Just so you’re informed on the pop culture behind this review. I’m about to review this review in talking about the creative process….
“This is the first Photoshop tutorial I’ve ever bought, and it was purchased for the following reason: I’ve become comfortable with the basics of Photoshop, using the clone tool for basic corrections, levels and saturation control for various tonal adjustments. Basically using those tools to enhance the feeling I wanted to communicate with the images taken using my cameras. I’ve been looking for a learning package to help me take things to the next level and to expand beyond the basics of enhancing an image and start using Photoshop as a tool to create a specific visual impact with my digital images – beyond what can be accomplished with cameras and basic lighting.”
Now that’s a good reason to get yourself a PhotoShop tutorial. Maybe it’s just cause this guy’s a climber, but he’s definitely articulate and intelligent.
” Did the JoeyL DVD contribute in the aim of fulfilling my creative desires? “
That’s a great question, I sometimes find the same desires in my life as I’m hard pressed for creative time when business tasks take up 90% of my day.
” The creative process was a main draw when I finally sent my credit card info for the DVD, knowing full well that $249 was just dropped electronically. In my opinion a description of the creative process is probably the weak point of the tutorials. “
An American Peyote was disappointed by the DVD – and while I feel for Joey, I’m not surprised that the creativity mark was missed. Why?
While Joey the photographer certainly has a style – it’s a level 6 style – one that is recognizable and marketable. The current trend is in love with anything dark, or low key a little bit pictoral. A style is repeatable, and marketable in a DVD, and powerful enough to convince an intelligent person to spend $249, but real creativity is almost too hard to see. Real creativity hides among the interaction between a self and a medium ….like in Tao 33.
Creativity is a process.
A process of pouring out oneself into a medium: for understanding, for expression, for communication, for documentation.
Technique is a gateway to open up the flow of creativity.
“During the lessons Mr. Lawrence talks through his thinking process in adding various layers and how to do different adjustments. Adding layers and blending and the use of manipulating shadows and adding light to images is well explained. This is exactly what I was looking for, since it shows you how to enhance lighting effects in Photoshop which were absent or difficult to produce in reality.”
But to learn creativity, one must learn to be open.
Evidently the reviewer did open up after watching the video again a few times “In this capacity I’m very happy with my decision to drop $249 on the JoeyL DVD tutorial and would do so again.”
One day I’ll have a DVD worth spending $300 on, that will leave it’s customers open, educated and inspired. But creativity is never something that can be bought, only something that can be initiated or opened as I impact you, or you draw from the universe. I wish a creative blessing for my climber friend, and that JoeyL learns to communicate what wells within him. So let this review remind you as you’re tempted to buy the latest DVD, to instead go out and watch the sun set, feel the grass in your toes or hug your daughter. Open up to the flow, instead of spend your cashflow.
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