Branding is thrown out a lot as a term – but it’s creation and execution remains the elusive holy grail
Sometimes it means design flavor.
Somtimes it means consumer confidence.
Once it’s out there – it’s hard to change.
Always – it’s the sum of all the parts.
Utilize Neil’s multi medium creativity to get your branding on point.
2017 is the year video broke through
Facebook prioritized it in their newsfeed.
Google is serving moving GIF summaries of YouTube videos
The social default is to find a YouTube video to solve a household problem.
How is your product represented out there.
How are your branded videos reaching consumers?
Most Careers Today Specialize
Adventurer personalities are true artists, but not necessarily in the typical sense where they’re out painting happy little trees. Often enough though, they are perfectly capable of this. Rather, it’s that they use aesthetics, design and even their choices and actions to push the limits of social convention. Adventurers enjoy upsetting traditional expectations with experiments in beauty and behavior.
I didn’t mean to – I was born this way! Really, if you want an employee who will challenge the ‘why’ every step of the way; it’s bred in my bones. My discovery process leads me to creative insights – and you hire outside ‘consultants’, ‘marketers’, ‘agencies’ because what you’ve done has taken you this far – and now you need the something else.
I am not thrown off between switching markets or niches – I actually prefer to go from paddlesports promo in Redondo to children’s clothing in Richmond. For me spice is necessary and keeps me going. I build a team for each project that has the data guy, or the planner lady to keep things on track. They won’t catch the lip of the wave curling with the client in the background – I will. I will be a creative and powerful part of your team – harness those strengths, don’t mold me into everything you need.
I can work a camera for still or video images.
I can design for CMYK production, and cut your printing costs
I can design for sRGB and enlarge the visual impact of your website.
I can interview for a storyline.
I can edit for a high energy pace with music.
I prefer working multiple styles for:
One Optimum Client
You need one person so that you don’t have to coordinate 3. You’re a startup, or you want to stay light and lean. You want to be able to send one guy to get your brand story in the heart of Africa, or New Zealand or the shores of Austrailia – but you don’t want to have to manage 3-10 relationships to do it. You don’t want to wait for your marketing guy to get quotes, interview talent, or come back and haggle – you want him on the plane getting the story, closing the deal, making relationships happen, closing the deal on the trade show floor.
I’m that guy
Design with texture
In my design – of a scene for a TV show, or a promotional booklet as shown above. Of equal importance in my consideration is the texture – as the arrangement.