A traditional TV
doesn’t have a chat box sitting below it
The above clip was put together by me as a web only online conversation starter to engage the social media needs of the brand’s Facebook followers. Normally focused on the half hour broadcast production, specialized content that teased using the chat space in comments below the video was a new development. Using clips that would normally be left on the cutting room floor can develop the character of the show hosts outside the story line of the full episodes. These strategic opportunities I identified and took advantage of as as field director to feed the social media monster. (A second version of the clip edited by me on my Vimeo page linked here)
One of the primary advantages of using a solo producer is the ‘head space’ advantage that your content creator will have. As I pushed the record button on each of these clips, I have the first advantage at putting together effective clips in the same day they’re shot. In this edit you see the travel elements (landing by float plane), living out of a tent, rough arctic environment, and insight into the personality of the show host as a whole scene inside the 90second window we felt was the attention span for a Facebook audience of causal browsers.