Stop Trying To Sell Clients What They Don’t Want
Neil July 9th, 2009
Stop Trying To Sell Clients What They… | Gather
My first reaction was to be a “photographer” and explain all the reasons why she shouldn’t take the photograph as she wanted but rather have a superior product that I would create using my enormous talent. She wanted beef, I was trying to sell her pork (which is ironic since most Traditional Russian People don’t eat pork, but you get the meaning!)
Even though I was smiling and nice on the outside, I was furious, a monkey and a camera could have taken a shot like this and here they were wasting my precious time. I had half-a-mind to leave and give them their money back, but as I thought of all the bills I needed to pay (when you think you, as the photographer, know more about what your client should have then they as the client do, money is often in short supply), I swallowed my pride and did the image.
The images came back from the lab (days of film) and we did a projection appointment. I was sure when this family saw how plain and dated these images looked they would apologize for their error in judgment and want to reshoot them. The outcome was a little different than I expected, they were thrilled with the images and proceeded to spend twice as much as the largest order I had ever had sold (to that point in my career).
Read on so you keep your focus…
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