A quick comparative set using LAB color mode and the ONE ACTION set: starting with the original file just out of raw conversion….
First we retouch the skin to taste, consider the light when you do (opensextensive skin retouch tutorial)!
After skin retouch we have a richer and more directional feel to the light.
A Black and white conversion using L*A*B* color mode for luminosity. A very classy B+W conversion. Once we’ve shown the client the expected results we can easily proof them something more artistic, and unexpected using Beautiful Blurs, or Lighting Overlays.
There are two answers to why to be creative – one is from your own motivation, the other is to sell more to your clients. With the ONE ACTION workflow you could complete this whole series in less than 3min simply saving out a JPEG at each stage.